Nestle Marketing Practices in Africa

Nestle Marketing Practices in Africa The main aim of this assessment is much focused on the critiques and the strategies of the Nestle marketing practices in Africa in the past. The marketing strategies pursued by Nestle in markets in the developing Global Market are also analysed. The discussion towards the ethical concerns raised by these Marketing strategies. The Incorporative Study of the international ban and the evidence on compliance based on Nestle is been performed on a wide range of research with the influence of the reports available from various sources. The analysis of Consumer boycott towards Nestle products  and its impact over the past with relevance to the Africa incident. The study will also greatly focus towards the Nestle boycott- Nestle practices over the free samples to hospitals and kids in poor countries like Africa, we will also emphasize and analyse their critiques due to these practices. Objectives The main ailment of this assessment are been nailed towards the strategy study of the Consumer Boycott Nestle over the incident of Africa. The Global business strategy and the criticism of Nestle are been greatly focused through which we are able to analyse on a wider perspective for descripting the clear picture of various crisis. The progression of the research there by will be further discussed in order to provide a robust recommendation which may yield the marketing strategy aid the strength and prevent the ruin of various problems in the marketing practices on a general perspective. The conclusion will there by effectively hold a hand for providing the better influence of the better marketing strategy based on Nestle on a general perspective. Focus of Study The focus of this study are been greatly emphasized on the learning strategies towards the marketing practices of Nestle and also their implementation of new products in the underdeveloped and the developed country thus leading to the global strategy. The progression of the research there by will be further discussed in order to provide a robust recommendation which may yield the marketing strategy aid the strength and prevent the ruin of various problems in the marketing practices The study will emphasize the better marketing practices. the project guidelines, you will still be expected to demonstrate  knowledge and understanding of a wide range of economic and analytical skills that apply to the study of international business, and more specifically in your case, of theoretical marketing issues as they have been deployed in the Nestle Boycott case study. Brief Introduction and History of Nestle The Nestle has been established and founded in Switzerland around 1866 by Heinrich Nestle the base of the business was identity of the Milk food products. The major concentration of the business where been nailed towards the infants further they look forward and established their business in the developing countries. The Nestle has started their marketing practices in the Africa since late 1980s and Nestle have improved their marketing strategy and the promotion in to their practices of day to day life where they have tend to widen their opportunities in improvising their marketing strategy throughout the Africa. The Nestle concentration is completely been focused towards the Food products. The Nestle food manufacturing products include coffee and other dairy products. The Nestle established nearly 27 factories in and around Africa more over the 11500 employees have been engaged for the manufacturing unit, Nestle also included 50000 suppliers in to their integration of supply chain u nits. The food quality and the social improvements are the two main core principles of the Nestle in emphasizing their business and the marketing practices. The Promotion activity is the act which has experienced them in the Africa in making a improvement in the Baby milk powder over the Africa. The social frame work and the manufacturing of high quality products have been frame worked in Nestle principles. The developments are been much sustainable in Nestles case where the initiatives of their business practices have been expanded over the regions of Europe as well. The major initiatives of the Nestle have been implemented over the developed countries for better integration and the development of the business. The Nestle established the Milk districts wherever they have established their business ensuring their quality also concerning their Global strategy and the development of the business (Boycott Nestle, 2010). Examination of the marketing strategies pursued by Nestle in markets in the developing Global Market The Global strategy of the Nestle has been despite unsuccessful The Nestle had major failures in the Africa due to their promotional products of Nestle towards the Infants. The Nestle had faced major challenges in the 1990s due to major products which they launched and in efficient marketing strategies. The environment of the western nations has been increased with in a challenge around the Africa due to the large scale manufacturing on a supplier chain discounts and the promotional offers. The price valuation has been applied drastically on the several products of Nestle in making their successful products around the Europe and other developed markets. The competition exist around the African region for several products and in the regions of Europe this has really influenced the Nestle to compete the competitors in a high level so they have decided to op for the promotional strategy towards the infants products in Africa. [Source: Boycott Nestle and other action to protect infant health, (2010) [online] (cited 5th December 2010) Available from ] The Nestle has always focused on the Developing and the underdeveloped countries recently they have targeted the China and the India for making their business since the previous estimated population for the China on 2010 is 700 million and also targeting on the incoming levels they have been several opportunity to create in the large markets. The Nestle has Worldwide for several key brands The overall brands of the company has been reached over 8500 in that only few has been registered to business in those countries. The Nestle has established their network with the warehouses and they have wide spread the opportunity for more good supply with the developing markets. The marketing practices and the strategies of Nestle always faces the challenge in the African regions especially recently they have faced a major challenge in the Nigeria due to the polluted water and also on top of it they have the challenging hygienic conditions for their environment (Carroll and Buchholtz, 2008). The research and the development operation have been specialized with in the Nestle over the years since they have been specialized and concentrating more on commercializing their food stuffs and innovation has been touched everywhere in their marketing practices and in terms of their food products as well. The SBUs have been concerned with the managers and the region in terms of perceiving their long term development with respect to the projects and technology (Cowe and Roger, 1999). Brief Analysis and Discussion towards the ethical concerns raised by these Marketing strategies Nestle boycott- Nestle has made several practices in issuing the free samples to hospitals and the infants in the poor countries like Africa and the other regions of Africa ,The real intention of the issuing with the free samples is to promote their products based on which they want the customers to get habituated with the products so that they will have a good business over the regions with the infants and other products. In some cases the people have been influenced and often forced to consume the products. In some cases they have been sold the products out of compulsion for the infants. The IBFAN criticized nestle for distributing the free samples of milk powder to hospitals and maternity wards in many countries like Africa and other developing countries. The Nestle has done these promotional practices of infant products often nestle milk powder this was been the key measure for the Nestle in leading to further disaster.The campaigns were conducted against nestle for preventing th e further promotion and to stop delivering the marketing practices of Nestle in the market though Nestle should have considered themselves to make the effective ease of marketing practices for the better improvement of their business with the infant products.The failure in instructing the people with the sanitation methods for preparing the bottles was also being a major reason in death of many infants and leading to the criticism. There are several people who are unaware with the exact method of the steps in preparing the milk using the Milk product from nestle as the failure in providing the preparation procedures were not given in the regional languages. The IBFAN criticized nestle for distributing the free samples of milk powder to hospitals and maternity wards in many countries like Africa and other developing countries. The progression of the research there by will be further discussed in order to provide a robust recommendation which may yield the marketing strategy. The thorough critique of Nestlà ©s marketing strategy for baby milk powder in the developing world.  This marketing strategy of nestle indeed faced many criticisms and ethical concerns as a serious concern and the regular addressing of these issues in Africa and other regions the Nestle has been prolonged with a Ban on the infant products and other major goods supply. The campaigns were conducted against nestle for preventing the further promotion and to stop delivering the marketing practices of Nestle in the market, based on Nestle- boycott (Rapoport, 1994).    Incorporative Study of the international ban and the evidence on compliance based on Nestle The major evidence of compliance has been addressed in Africa due to the marketing practices of the milk powder issued in the Africa. The Africa being a underdeveloped and known for its poverty, Nestle have concentrated on the Infant milk products where they have addressed the parents having less breastfeeding habits more over they have not having sufficient nutrition for their infants hence they have promoted the milk products which will give the nutrition for the infants based on regular usage. The people are not aware about the ratio on which they need to mix the infant milk products although hey have promoted the products on behalf of Nestle they have failed to instruct the people as they have been known as the illiterates un aware of the usage towards the milk products though they have been instruction available in English. The actual scenario of the Nestle Milk powder is that needed to be mixed in water the worst case of the Africa is that they fail to have the availability of pure water rather they have the contaminated water all around including the ground water. This is very common that the poor countries often have the failures in the clean water supply and also availability of the non-adulterated food (Sillivan, 1998). The milk product from the Nestle has been feeded to the infants has been practiced with the contaminated water although the milk also become contaminated further been consumed by the infants where they have been severely affected with many incurable diseases and often leading to death etc. The children who has consumed it has been leaded towards the serious diseases. This marketing strategy of nestle indeed faced many criticisms and ethical concerns as a serious concern and the regular addressing of these issues in Africa and other regions the Nestle has been prolonged with a Ban on the infant products and other major goods supply. The campaigns were conducted against nestle for preventing the further promotion and to stop delivering the marketing practices of Nestle in the market The failure in instructing the people with the sanitation methods for preparing the bottles was also being a major reason in death of many infants and leading to the criticism. The many mothers are also un-aware with the exact method of the steps in preparing the milk using the Milk product from nestle as the failure in providing the preparation procedures were not given in the regional languages. The IBFAN criticized nestle for distributing the free samples of milk powder to hospitals and maternity wards in many countries like Africa and other developing countries. The Nestle has done these promotional practices of infant products only with the hospital for a free basis. Once they have decided to leave the hospital the issuing of milk powder were been stopped to provide free whereas on the other hand the supplements has been already started working with the children the family continues to buy the formula again this has been a reason for heavy Un ethical practices of nestle or even termed to be the un ethical strategy of nestle. The IBFAN accused nestle for offering the sponsorships and gifts to the health workers for promoting the nestle milk powder (Monroe, 1999). Analysis of Consumer boycott towards Nestle products  and its impact After the incident of the Nestle Boycott Incident in the Africa based on the Milk powder they have finally met their protestors since they have decided to modify their business practices in four main perspectives. The restriction were included with the distribution of the free samples. The Nestle labels were been identified and being the benefit of the breastfeeding and later they have been the emphasized for the bottle feeding. The promises of the hospitals and relevance towards their product and code were aided with the codes of world health organization (WHO). The infant formulaes were been agreed to promote in the markets based on the professionals with proper training and related to the terms of policy in the specified environment. the Infant milk products where they have addressed the parents having less breastfeeding habits more over they have not having sufficient nutrition for their infants hence they have promoted the milk products which will give the nutrition for the infa nts based on regular usage. The people are not aware about the ratio on which they need to mix the infant milk products although they have promoted the products on behalf of Nestle they have failed to instruct the people as they have been known as the illiterates un aware of the usage towards the milk products though they have been instruction available in English. The actual scenario of the Nestle Milk powder is that needed to be mixed in water the worst case of the Africa is that they fail to have the availability of pure water rather they have the contaminated water all around including the ground water. This is very common that the poor countries often have the failures in the clean water supply and also availability of the non-adulterated food (Kline, 2005). The milk product from the Nestle has been feeded to the infants has been practiced with the contaminated water although the milk also become contaminated further been consumed by the infants where they have been severely affected with many incurable diseases and often leading to death etc. The IBFAN criticized nestle for distributing the free samples of milk powder to hospitals and maternity wards in many countries like Africa and other developing countries. The Nestle has done these promotional practices of infant products. The children who has consumed it has been leaded towards the serious diseases. This marketing strategy of nestle indeed faced many criticisms and ethical concerns as a serious concern and the regular addressing of these issues in Africa and other regions the Nestle has been prolonged with a Ban on the infant products and other major goods supply. The failure in instructing the people with the sanitation methods for preparing the bottles was also being a major reason in death of many infants and leading to the criticism. The many mothers are also un-aware with the exact method of the steps in preparing the milk using the Milk product from nestle as the failure in providing the preparation procedures were not given in the regional languages (Kline, 2005). The campaigns were conducted against nestle for preventing the further promotion and to stop delivering the marketing practices of Nestle in the market. The Breast feeding is often being known to be the safest way in order to build the strength and aid the infants with the essential nutrients, it is the best way for proving the nutrition where it aids the protection them from bacteria and other infection. This has been an often crucial stage emphasizing their development. The well replacement known method for the replacement with the bottle feeding more over they tend to carry in engaging the greater risks over the contaminated water practiced for the infants towards feeding and risk of avoiding the sterilizing equipment. The breast milk often known as the substitutes and same kind of products which includes fruit juices. The infant cereals being a major promotion with advertisements in order to attract the infants (Carroll and Buchholtz, 2008).   Recommendation The IBFAN has decided to Ban Nestle for their irrelevant marketing strategies this kind of strategies and more authority should be concerned for monitoring the kind of activities ensuring the health and safety. The well trained professions are needed to be trained in an effective manner is much crucial for emphasizing the best of marketing strategies ensuring the safety for the people and also improvising the sales of the products in the market. The Nestle Boycott has often being engaged in the promotion activity with the hospitals, more often the promotion should be based on the peoples interest and also based on their training basis so that many issues can be highly prevented. The campaigns were conducted against nestle for preventing the further promotion and to stop delivering the marketing practices of Nestle in the market. The failure in instructing the people with the sanitation methods for preparing the bottles was also being a major reason in death of many infants and leadin g to the criticism. The Milk product from nestle as the failure in providing the preparation procedures were not given in the regional languages. The IBFAN criticized nestle for distributing the free samples of milk powder to hospitals and maternity wards in many countries like Africa and other developing countries. The yield of the marketing strategy aid the strength and prevent the ruin of various problems in the marketing practices Alternatively after all the bans they have been more successful understanding the nature of the place and condition. Conclusion In order to conclude as we have discussed the marketing strategies and the business practices of Nestle has been under several issues addressed though they have been initialized with their marketing plans. The marketing practices of Nestle and also their implementation of new products in the underdeveloped and the developed country thus leading to the global strategy. The IBFAN accused nestle for offering the sponsorships and gifts to the health workers for promoting the nestle milk powder this was been the key measure for the Nestle in leading to further disaster.The campaigns were conducted against nestle for preventing the further promotion and to stop delivering the marketing practices of Nestle in the market though Nestle should have considered themselves to make the effective ease of marketing practices for the better improvement of their business with the infant products.The failure in instructing the people with the sanitation methods for preparing the bottles was also being a major reason in death of many infants and leading to the criticism. There are several people who are unaware with the exact method of the steps in preparing the milk using the Milk product from nestle as the failure in providing the preparation procedures were not given in the regional languages. The IBFAN criticized nestle for distributing the free samples of milk powder to hospitals and maternity wards in many countries like Africa and other developing countries. The progression of the research there by will be further discussed in order to provide a robust recommendation which may yield the marketing strategy aid the strength and prevent the ruin of various problems in the marketing practices Alternatively after all the bans they have been more successful understanding the nature of the place and condition for which they have been adapted in promotion and manufacturing of the products based on the requirements.

300 †a Gender Analysis Essay

Gender The film industry has created the conventional gender roles of society into their movies; A majority of films have supported some of the male and female stereotypes. In the history of the film industry, the role of men is primarilythat of the stereotypical working class man or hero, while the roles of women are primarily portrayed as being somewhat inferior to men. In the 1930s through the 1970s, men held the leading roles in films while women played smaller roles. Men were typically employed, successful gentlemen, while the woman’s only job was a housewife. The film industry was mostly dominated by men. In terms of jobs, women were given mostly family roles and rarely were shown outside of their homes, while men had successful careers and did many activities outside of home. â€Å"Women were shown doing housework and men were the beneficiaries of their work† (â€Å"Women’s roles in the film industry† Women in film). As women were given a more active role in society, the gender roles in movies changed. However, many types of gender stereotypes in films still exist. Action genre movies in particular account for many of the gender stereotypes in the film industry today. Men are typically portrayed to be the hero, while women are often portrayed as sexual objects. In the movie 300, the Spartan men served and protected the city of Sparta, while the Spartan women did domestic chores and bred more warriors. Because this movie was set back in 480 BC society portrayed men to be superior to women. Some of the main characters in 300 are prime examples for the different gender roles. King Leonidas is the proud, triumphant King of Sparta. In the film, the character Leonidas possesed as a couple different male stereotypes. King Leonidas is portrayed as the hero throughout the different action sequences. Throughout the movie Leonidas takes charge of his troops and leads them into battle. Leonidas is hero not only because he is the King of Sparta, but also because he is the commander of the troops. Before King Leonidas leaves for battle with his three-hundred Spartans, he confronts his wife and refrains from saying â€Å"My queen, my life, my love,† because he, like all other Spartans, is not soft and does not want to show emotion to his queen (Zack Snyder. 00). The narrator speaks of how Spartan men are raised like brutes and are â€Å"hard warriors† (Zack Snyder. 300). This particular phrase is important to the story because it reflects the gender role of men during that time period. King Leonidas can also be classified as the family man stereotype. Throughout the film he trains his young son for battle. He plays the role of protector not only for his individual family, but also for Spart a. In the movie 300, King Leonidas represents many male stereotypes. In contrast, the character Queen Gorgo stands for many female stereotypes in the movie. The queen portrays the domestic female stereotype. In the film Queen Gorgo cares for her young son and stays at home while her husband, King Leonidas, is fighting for their country. Like many of the women in the film, Queen Gorgo performs many domestic tasks such as retrieving food and water for her family, as well as looking after her child. Queen Gorgo is also a sex object. She is easily seduced by her King. She bribesone of the councilmen with sex. At times in the film the Queen, among many other women, wear little clothing. The 300 Spartans also wear little clothing in the film. Due to the lack of clothing, the Spartans show their ripped and brute physique to reinforce the male stereotype of being brawny and strong. Lastly, the queen represents the female stereotype of beauty. The queen is an attractive woman with a small frame, much like how the media portrays what a woman should look like. Her attractive looks and sexual qualities are a large part of Queen Gorgo’s character. Queen Gorgo represents an abundance of the female stereotypes in society. The captain of the Spartan troops also shows male stereotypes. The captain is a close ally of King Leonidas. Throughout the film, the captain portrays the male stereotype of being a family man. The captain’s son, Astinos, is barely old enough to be in battle with the Persians. The captain is skeptical of allowing his son to enter battle, but decides to encourage him to serve their country. Throughout the different battles with the Persians, the captain protects his son from harm. When Astinos is killed by Persians, the captain goes on an extremely violent tirade and kills every Persian in sight due to his overpowering vengeance. After the death of his son, the captain proclaims to the king that his heart is filled with hate, and King Leonidas replies â€Å"Good. † King Leonidas feels that it is necessary for a soldier to feel hatred toward his enemies. This particular scene portrays another male characteristic of not showing emotion towards a certain subject. The captain is another character that shows the male stereotype present in this film. Although many of the characters in the movie portray the prevalent male and female stereotypes in society, there are a few characters that stray away from these social formalities. Councilman Theron is an example of one of the characters that does not abide to the brute and warrior stereotypes in the film 300. Theron is no older than the Spartan men who fight for their city, but he lacks the physical strength that the Spartan warriors possess. Because Theron is not a typical man in Sparta, he wears a gown that is similar to the gowns worn by Spartan women. Along with Councilman Theron, there are other men that are on the council of Sparta. These men are far less in physical size than the Spartan warrior and are given duties that are similar to women. The men in the council are unique to the majority of men in Sparta that serve their city. Since the men wear â€Å"woman-like† clothing, it labels women’s apparel to be very revealing. These men reinforce some of the women stereotypes prevalent in the film. There are also some specific scenes in the movie that break some of the male and female stereotypes. Directly after Astinos is killed in battle, the Captain begins to break down and cry. The captain immediately showed his emotion for the loss of his son. This scene in the movie shows how even the most masculine man has to show some emotion at some point in time. In the end of the battle against the Persians, after King Leonidas has been shot by many arrows, he stands up and shouts, â€Å"My queen, my life, my love† (Zack Snyder. 300). This phrase is contradictory to the general actions of Spartans, and men in general, because it shows emotion. Both of these sequences in the film show how every man must show emotion, regardless of who they are. 300 demonstrated the many male and female stereotypes in society. Although most of the men were relatively similar, there were a few men in Sparta who went against the normal gender role. Like many other action movies, 300 showed various roles that supported some of the gender roles in the film industry. The main characters primarily demonstrated the conventional gender roles, but they also expressed some contradictory qualities. The film industry provides arious different types of gender roles through movies. â€Å"advertising. † Home | Saint Mary’s College, Notre Dame, IN. 20 Apr. 2009 ;lt; http://www. diigo. com/05lfx â€Å"Women in Film. † Yahoo! GeoCities: Get a free web site with easy-to-use site building tools. 20 Apr. 2009 ;lt; http://www. diigo. com/05lfw â€Å"300 Movie – Spartans. † Mens Movie Guide. 20 Apr. 2009 ;lt; http://www. diigo. c om/05lfv 300 (Widescreen Single Disc Edition). Dir. Zack Snyder. Perf. Gerard Butler, Lena Headey. DVD. Warner Bros. Pictures Distribution, Warner Bros. Pictures International, 2006.

The Family Is an Ideological Construction That Perpetuates Patriarchy. Discuss.

The family is a repressive and ideological construction that perpetuates patriarchy. Discuss. Families could be described as one of the most basic forms of social organisation. Look almost anywhere in the world and you will find some form of family unit. This has happened arguably through reproduction, humans have drives and sexual needs which result in the creation of a new life, which to begin with, is completely helpless and dependant for a long period of time. The family is almost universal; the only exception to this would be communes. Functionalists agree that the family is a primary social organisation and that it does serve the purpose of integrating further generations into society with cultural values and norms. Functionalists believe that the family carry out the role of socialisation, which is the backbone of most societies. This leads to an efficient economy and social order. Functionalists say that the family satisfies the basic physical and emotional needs of humans. Murdock (1949) claimed that the family performs four basic functions in all societies; sexual, reproductive, educational, and economic. He believed that no other institution matches the efficiency of the nuclear family and therefore contributes to its universality. Talcott Parsons argued that primary socialisation of children and the stabilization of the adult personalities were common to the family in all societies, not just American. There are criticisms of the functionalists view on the family. Functionalism ignores alternative family structures, and ignores functional alternatives to the family. Further to this Marxist, Feminists, and Post Modern Sociologists do not accept that the family performs particular functions on its own in isolation of other institutions. Marxists say that the family is a major prop for the capitalist economy. They believe that women reproduce future generations of workers alongside providing unpaid domestic labour. Women are very much seen as servants to capitalism. Traditionally they stay at home and encourage children to study and enter employment. Further to this families are the central units of consumption in modern societies. We buy houses, cars, material possessions, and holidays. Zaretsky (1976) argues that in modern capitalist society the family creates the illusion that the private life of the family can be separated from other aspects of life like economy. He believed that the family cannot provide for the psychological and personal needs of individuals. It cushions the effects of capitalism on individuals while perpetuating the system. However this cannot compensate for the general alienation and lack of fulfilment produced by capitalism. Modern Marxist accounts of the family emphasise not only its structural features, but also its function in socialising children into the ideology of society. Marxists believe that this is simply a way of continuing the narrow standards of capitalism. Where functionalists like Murdock and Parsons see this socialisation process in the family as a healthy adjustment to the surrounding social relationships, the Marxist tends to see it as the manipulation of the child’s personality to ensure that it remains in line with the social and economic system. The family is both the institutional and psychological model for social organisation associated with an unequal distribution of wealth and power and the domination of one section of society by another. Marxism offers an explanation for the exploitation of women by men. This is that the family affords opportunities for men to compensate for their real lack of power in capitalist society by exercising domination over their households and their female partners. The role of the male in the family disguises the exploitative nature of the economic system as a whole. Marxists recognise the exploitation of women in marriage and family life but emphasises the relationship between capitalism and the family rather than the family’s effect on women. Feminism stresses the exploitation of women as a key feature of family life. Feminism has had the most influence on the study of the family since the 1960’s. They are highly critical of the family and emphasize the harmful effects of family life upon women. It is argued that through the production of labour power the family produces and rears cheap labour at minimal costs to capitalists, as well as acting as an emotional support, absorbing frustrations of working in the capitalist system, therefore reducing the revolutionary potential. Radical feminists describe the family as an economic system characterised by the domination and exploitation of women by men. It typically features a male head of household who has ultimate control of family resources and is the final decision-maker. Women assume by far the greater responsibility for household tasks as unpaid labourers, provide sexual services for the head of household and bear and rear his children. In addition, they assume the overwhelming share of tasks like caring for old and disabled family members. The contributions made by women to family life are thus far greater than those made by men. Even where the woman happens to be the ‘breadwinner’ she bears a disproportionate burden of housekeeping and is responsible for providing emotional support to the male head of the family. There is a good deal of common ground among feminists, though the ideology is characterised by disagreement, but most feminists agree that sexual inequality is not simply natural, it is also highly political. Female oppression operates in all walks of life, including conditioning in the family, the result of stereotyping. So the traditional divide between ‘public man' and ‘private woman' is unacceptable. Gender is a significant social aspect, like class, race or religion. It is caused by patriarchy, the dominance of men over women in a relationship of power. The dominance of men in the family symbolises male supremacy in all other institutions. Sex and gender should not be confused. Biologically, only women can be mothers, but they don’t have to accept the responsibilities of motherhood – nurturing, educating and raising children by devoting themselves to home and family. Sex refers to unavoidable biological differences; gender, on the other hand, is a cultural term and refers to the different roles that society gives to men and women. The overall goal of feminism is the overthrow of patriarchy and the ending of sexist oppression. Liberal feminists place the emphasis upon legal and political equality for women. They have pursued an equal rights agenda, and generally in a very pragmatic way. They want women to be able to compete on equal terms with men in every area of public life; there is no question of women being superior or entitled to favourable treatment. Hence the stress is on female emancipation, equal rights and opportunities. Socialist feminists argue that these equal rights mean little unless women also enjoy social equality. This means that they address issues such as the ownership of property, the differences in pay and mployment opportunities for men and women, and the distinction between wages labour and unwaged labour for women. So ‘difference' is linked to patriarchy, seeing it as a manifestation of oppression and subordination. Radical feminists believe ‘the personal is the political'. They are primarily concerned with equality in family and personal life. Equality must therefore operate with respect to childcare and other domestic responsibilities, as well as with respect to control of one's own body, and individual sexual expression and fulfilment. The stress is more on difference than on equality – the very idea of equality is misguided since it implies that women would then be ‘male identified' in that they define their goals in terms of what men are or what men have. Women should instead recognise and celebrate the distinctive features of the female sex; the stress is on women's liberation. Clearly, if feminists wish to make permanent long-term changes with respect to the position of women in this society they face the challenge of creating new values with respect to gender and passing these values on to their children. But it is not so clear what the values are that feminists would wish to pass on to their children. An easy answer would be to say general ideas of gender equality. But the deeper we probe, the more complex this issue becomes. What are the specific values that feminists wish to pass on to their children about the structure of the family? Are feminists willing to say that the enemy is patriarchy? And if so, what exactly does this mean, both as a theoretical and a practical matter? The word â€Å"family† covers such a broad spectrum of different things, and is victim to cultural relativity. I would say that the nuclear family was definitely an ideological construction. Ann Oakley (1982) said that the conventional family is nuclear families composed of legally married couples, voluntarily choosing the parent hood of one or more children. I think Oakley’s idea of the family is very ideological. Leach (1967) called this the â€Å"cereal packet† image of the family. Advertisers cling mercilessly to family imagery for selling all kinds of products. The constant use of women in adverts for cleaning products is a good example of repression. Adverts often show fathers coming home from work to a beautiful wife, immaculate home, well behaved children, and a hearty meal on the table. I think this view is archaic in many senses, but also rings very true in millions of households today. Some women aspire to this dream; we all know that life isn’t quite like the adverts, the problem being that we don’t find that out till afterwards! The family is to some extent a repressive and ideological construction, but as long as there is male dominance in other social institutions, this will continue. I would say that the family isn’t as repressive today as it once was. In most modern societies, women can have children and have a career, although this is still somewhat of a blurry area with negative stigma. Further to this there has been a sharp rise in the number of single parent families, which are predominantly headed by women. I do believe the family is ideological; it can’t always be as clear cut because people face different personal circumstances. Households will continue to be male dominated for hundreds of years to come, men are seen as more economically valuable than women, and this can be seen in salary differences. Until the world and media extinguish the onslaught of family propaganda through the media, our children, and perhaps even our children’s children will grow up with the notion of a patriarchal society. References 1. Sociology Themes & Perspectives (seventh edition) Haralambos & Holborn 2. www. sociology. org. uk 3. Psychology- The Science of mind and behaviour Richard Gross 4. www. wikipedia. co. uk 5. Class Notes 6. http://www. educationforum. co. uk/sociology_2/FamilyDiversitycauses. htm

A Brief Note On The Problem Of Co2 Pollution - 1975 Words

I think that the problem is that CO2 pollution because it is the highest it has been for hundreds of years. This world is going to be inherited by us so we need to keep it clean. Also the air is becoming more and more toxic as we reach higher and higher levels of CO2. My solution is a two part plan. Part one of two is instituting a carbon fee like Microsoft has created to become carbon neutral these funds can be pulled from by families in need of financial aid for this tax to get less energy consuming more efficient models. Part two of two is using percentages of the tax to do research on nano-bots that take carbon dioxide from the atmosphere, and buying clean energies like wind power and solar panels. How I am connected. My connection to this is through my friends and family because the world is being affected by carbon dioxide more than before with ocean acidification and cities declared unfit for life. This is the world me and my friends will inherit and I don’t want it to be some sort of poorly cared for world but a clean well cared for world. The CO2 emissions are becoming major things in the US and China as they pollute millions of tonnes a year of carbon dioxide. The connection I have to this came up when I heard how bad our air was getting a couple years ago. I haven’t really gotten into this until now but that was a major help in my research because I already had the basics down for carbon dioxide pollution. 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